Retail Point of Sale Materials come into play as a primary means businesses can use to promote their brand and enhance customer interaction. Point of Sale Materials have extended far beyond being just promotional signs and stands. With the introduction of technology, brands are now creating interactive and visually attractive solutions that will positively impact how a customer will buy a product at the retail location.
Today's Supermarkets, Malls, Branded Retail Outlets and Exhibition Venues are all currently investing in sophisticated retail point of sale material display strategies to foster customer interaction while generating additional sales. The heightened interest in both creativity and having a cohesive branding strategy has increased the need for professional retailers that specialize in retail point of sale materials.
In this blog, we will list and discuss the top 10 trends influencing modern-day point of sale material solutions as well as how companies are able to utilize these to promote their brand effectively.
The term POSM refers to point of sale marketing materials and refers specifically to advertising placed at or near a product in the store. These advertisements are generally intended to attract consumers and to encourage them to purchase the products they are advertising. Commonly used POSM include display stands, danglers, shelf strips, promotion counters, kiosks, and signs.
Today’s POSM are created not only to sell the product, but also to give the customer an experience they will remember. As customer behaviour changes and more competition appears in the retail sector, brands are focusing on creating and implementing POSM solutions that are custom built, long lasting, and digitally integrated.
Fun Fact: “Merchants in Pompeii (before the 79 AD eruption) used painted wall signs and carved stone counters with built-in display wells to showcase goods like olives, wine, and grains — essentially the ancient equivalent of a countertop POSM unit. Archaeologists even found price lists painted directly on walls, the precursor to the modern shelf talker.”
With so many retailers competing for your business, it is important that your product can easily be found by your customers. The design of POSM is important because it increases visibility and clearly communicates the promotional message.
Some of the benefits of POSM are as follows:
Many retail brands are using professional Retail POSM Services In India like Defos to develop creative and innovative point-of-sale promotional displays that match their marketing strategies.
Did you know? “Coca-Cola (1886) is widely credited with pioneering mass-produced POSM — lithographed tin trays, cardboard standees, and hanging signs were distributed to soda fountains across America to drive impulse purchases.”
Sustainability has become an increasingly important priority for both brands and consumers. As a result, businesses are choosing to manufacture POSM using recyclable, reusable, and biodegradable materials.
The main eco-friendly materials used by Brands are:
Many Retail POSM Service Providers now focus their efforts towards environmentally friendly manufacturing in order to meet and exceed Environmental Standards and Customer Expectations.
Benefits
Lighting is now a key part of today's retail POSM displays. Good lighting improves the ability to see products and presents a higher end appearance for the brand.
More innovative lighting products that are trending in the marketplace:
Lighting will help customers focus on displaying your featured products and promotions.
Reasons Why Brands Prefer Smart Lighting
Smart lighting will enhance the aesthetic appeal of displays and will make the displays much more attractive to customers.
Retail stores are constantly changing their layout and displays to reflect new merchandising ideas or promotions; therefore, modular and portable POSM Displays are becoming increasingly popular.
The benefits associated with modular and portable POSM Displays include:
Professional Retail POSM Services In Delhi frequently represent that they offer modular displays and can make adjustments based on the needs of the retailers.
Business Benefits
New technology for POSM (point-of-sale marketing) is making it so that businesses can use their data more efficiently by having better analysis and by having better systems that are able to analyze data through the use of sensors integrated into the newer solutions.
More advanced solutions are capable of tracking the following:
This data helps to guide brands how effective their advertising campaigns are and can be used to optimize their advertising strategies in the future:
Technology-driven analytics makes the use of POSM In Retail Marketing more data-driven and therefore more measurable.
In today’s world, customers interact with brands in both a physical and a digital world. Therefore in today's world, many brands have integrated their physical retail POSM displays with their digital presence so that their ads are cohesive and connect to customers across multiple channels.
For example:
This creates a seamless shopping experience for a customer through all the different channels businesses advertise and sell their products.
Importance of Integrated Omni Channel Retail POSM
As companies make their retail and digital advertising campaigns more cohesive, customers are more inclined to stay engaged with those companies.
Modern shoppers prefer to experience products rather than rely on traditional advertising mediums. As a result, many brands are adopting this trend by using more 'experience' retail POSM install sets to enhance their brands at retail.
Example of Experiential Retail POSM Designs
These POSM install sets offer customers an opportunity to participate in the buying process and create memorable experiences with the company's brand.
Results
Improved Customer Recall and Impact on Purchasing Decisions From Experience-based Displays.
Seasonal promotions continue to dominate retail. As many companies heavily invest in POSM campaigns that are designed to promote their brand during these high-volume sales seasons.
Common examples where these campaigns work include festivals and product launches.
Top Retail POSM service providers in India help customers create attractive seasonal and festive POSM installations designed to create the greatest amount of foot traffic.
‘Defos Design Private Limited is a manufacturing and design firm that is a creative retail company located in Gurugram, Haryana. The company is aimed at creating the contemporary commercial settings that enhance the brand recognition and consumer experience. Some of the services provided by Defos include retail fit-outs, digital signage solutions, store fixtures, kiosks, restaurant interiors, office interiors, and event setup solutions. The company offers customized business space through its design ingenuity, engineering accuracy, and quality-controlled production. It has collaborated with various brands and projects such as Libas, Lifelong, Pernod Ricard, and House of Believe to design appealing retail spaces and shop designs. Defos Design seeks to offer end-to-end services, which include concept and planning and manufacturing, as well as installation, to enable businesses to create engaging spaces that enhance brand presence and customer engagement.’
Here are some of the types of retail POSM:
This type is widely accepted in retail marketing, especially when it comes to creating a quick visibility and strong in-store presence in which posters and banners majorly used to promote brand identity and promotions in-store.
This type is used to display products in a structured, effective and attractive manner, so they don't become lost among other products on the shelves.
Digital and technological-based POSM solutions are more interactive and engaging display types.
Here is another blog you might be interested in
How Custom Display Racks Can Transform Your Brand Identity
The following table talks about the product specification of retail POSM.
| Specification Component | Description |
|---|---|
| Product Type | Retail POSM Display System |
| Material Type | Acrylic, Metal, MDF, PVC, Cardboard, Foam Board |
| Surface Finish | Matte Finish, Gloss Finish, Powder Coated, Laminated |
| Display Style | Floor Standing, Counter Top, Wall Mounted, Hanging |
| Branding Option | Vinyl Printing, UV Printing, Digital Graphics, LED Branding |
| Design Type | Customized and Modular |
| Usage Area | Retail Stores, Malls, Showrooms, Exhibitions |
| Color Option | Custom Brand Colors Available |
| Lighting Support | LED Integrated Lighting |
| Portability | Lightweight and Easy to Relocate |
| Installation Type | Freestanding and Fixed Installation |
| Durability | Long Lasting and Impact Resistant |
| Maintenance | Easy Cleaning and Low Maintenance |
| Eco-Friendly Option | Recyclable and Sustainable Materials Available |
| Application | Product Promotion and Brand Visibility |
| Assembly Feature | Easy Assembly and Dismantling |
| Weather Resistance | Indoor and Semi-Outdoor Usage |
| Printing Compatibility | High Resolution Graphic Printing |
| Customization Support | Size, Shape, Branding, and Structure Customization |
| Packaging Type | Secure Protective Packaging |
Key steps to choose the right retail POSM services:
Select a service provider that has previous experience/service in the different types of retail, types of your promotional campaigns, or both.
A great Retail POSM Design team can create visually appealing and impactful branded materials.
Using quality materials will extend the lifetime of your retail POSM display.
Flexible design and production capabilities will help you achieve your particular logo/branding specifications.
Having someone install your Retail POSM will ensure that you get your desired visual effects.
Historic Fact: “The term "Point of Sale Material" as a formal industry category only emerged in the 1950s–60s, coinciding with the rise of self-service supermarkets, where products had to sell themselves without a shopkeeper's help.”
The following are the applications of retail POSM:
Here are some of the reasons:
Here are the most asked questions related to retail POSM.
Retail POSM is important because it will help attract consumer attention, improve the way products are displayed, increase the likelihood of impulse purchases, and enhance the brand identity of the business.
True- retail POSM promotes the brand and its services in a positive manner which will work for a long time as a course of remembering the brand.
Materials that are typically used in retail POSM display Solutions include: acrylic, metal, MDF, cardboard, PVC, foam board and eco-friendly recyclable materials.
Creative retail POSM design has a positive impact on the behavior of consumers; they provide enhanced visual appeal, enhanced visibility of products and encourage interaction with the promotional display items.
Yes, many companies provide retail POSM services to various locations in India, use customized products according to branding and promotion specifications.
Defos Design provides the best quality retail POSM in India. They offer complete in-store display solutions that help brands stand out and perform better in competitive retail environments.
Current innovations in POS displays have become necessary for companies seeking to promote their brands successfully. The latest trends in the retail environment have caused a shift in the use of new technologies such as interactive digital displays, environmentally friendly/eco-friendly materials, and immersive customer experiences.
Retail POSM Services offered by companies such as RCL rely on professional support teams in Delhi to (among other duties) help create visually compelling and customer-oriented displays to increase a company's ability to promote products through traditional means (such as physical retail locations) and modern means (through digital platforms).
Investing in modern retail POSM services promotes increased customer engagement and brand presence while improving the company's overall retail sales performance in an extremely competitive retail business environment.
If you are thinking of investing in retail POSM, then Defos Design is the best platform. The brand also deals in turnkey fit out, digital standee, event set up and much more. Contact Us Now.
