Project Name: Lifelong – First Offline Retail Store
Client: Lifelong Online
Location: Aliganj, Lucknow, Uttar Pradesh
Project Type: Retail Store Design & Execution
Designed & Delivered By: Defos Design Pvt. Ltd.
Status: Successfully Completed & Launched
Defos Design Pvt. Ltd. successfully designed and delivered Lifelong Online’s first-ever physical retail store in Aliganj, Lucknow. This project marked a significant milestone for the brand as it transitioned from a purely online presence to a customer-centric offline retail experience.
Lifelong Online aimed to:
Enter the offline retail space with a strong first impression
Create a store that reflects its modern, accessible, and innovation-driven brand identity
Display a wide product range across categories such as fitness, wellness, kids products, and personal care
Introduce an interactive experience zone for product trials
Deliver a smooth, intuitive shopping journey within a single retail space
The key challenge was to balance aesthetic appeal, product visibility, and functional zoning, while ensuring the store remained welcoming and easy to navigate for customers.
Defos Design Pvt. Ltd. adopted a structured, customer-first approach to bring Lifelong’s vision to life.
The store layout was strategically planned to accommodate multiple product categories without visual clutter. Clear zoning ensured effortless navigation while maintaining a cohesive brand look throughout the store.
Modern finishes, clean lines, and well-lit displays were used to enhance product focus. Brand elements were subtly integrated to maintain consistency with Lifelong Online’s digital identity while adapting it to a physical retail environment.
A dedicated live experience zone was designed for treadmills and massagers, allowing customers to test products in real time. This hands-on approach plays a crucial role in building trust and improving purchase confidence.
From fabrication to final installation, every detail was executed with precision. The project was delivered within the planned timeline, ensuring a smooth and successful store launch.
A modern, well-organized retail store aligned with Lifelong’s brand ethos
Category-wise product displays for improved visibility and engagement
Interactive live experience zones for fitness and wellness products
A welcoming ambience that enhances customer comfort and browsing time
A seamless transition of the brand from online to offline retail
Successful launch of Lifelong Online’s first offline retail store
Enhanced customer engagement through interactive product experiences
Strong brand presence in a high-footfall retail location
Positive response from customers for store layout and usability
The Aliganj store now serves as a flagship retail model for Lifelong’s future offline expansion plans.
This project demonstrates Defos Design Pvt. Ltd.’s capability to deliver end-to-end retail design and execution solutions, especially for brands entering the offline market for the first time. It highlights our expertise in translating digital-first brands into impactful physical retail experiences.
Defos Design Pvt. Ltd. specializes in retail store design, fabrication, and execution that blends branding, functionality, and customer experience.
Let’s create retail spaces that perform, engage, and inspire.
